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We Create, Manage, and Optimize

Brand Performance

Are you looking for…

High Growth, Increased Sales Performance and Improved Brand Visibility?

Do you want to accelerate your business without losing your sanity?

Humanizing Brand Experiences 

to Positively Impact Sales Performance, Brand Visibility and Value


We cover it all from designing content to launching lucrative sales funnels that bring in an endless stream of clients.


We support you all the way through, and offer a highly qualified team to tackle the endless list of to-do's, liberating you from being involved in every detail.

Measurable Success

Your launches will become systematized, your customers will keep coming back, and spread the word. You will be happier knowing you have someone watching your back!


We are a collective of strategists, designers, and outcome-focused

solution professionals...

Thinking like entrepreneurs, we create, manage, and optimize brand performance. From an initial brand audit to full-scale identity branding, we help you define and develop the look and feel that will be the center point of all your marketing communications across all your paid, owned and earned channels.

About Us

The brand experiences we create...

are based on research, strategy, creative, engagement, and execution. Your visual identity goes hand-in-hand with your brand story to create a cohesive picture for customers and prospects. We get our clients’ brands to cut through and connect to their intended audience so that they may stop, look, and care.



  • Brand and name equity research

  • Brand positioning development

  • Market segmentation and customer acquisition strategy

  • Positioning evaluation and messaging prioritization

  • Customer experience journey

  • Effectiveness tracking and ROI measurement

  • Creative evaluation

  • Communications optimization

  • Product and service innovation



  • Naming

  • Brand architecture

  • Brand strategy

  • Vision, mission, values development

  • Brand positioning and pillars

  • Customer experience strategy

  • Culture change

  • Voice of the brand messaging

Brand Creative

& Design

  • Corporate identity

  • Face of the brand visual expression

  • Internal and external brand launches

  • Social, digital and website development

  • Sales tools and training

  • Marketing collateral, campaigns and execution



  • Brand tracking and measurement

  • Brand filter development

  • Brand standards and guidelines

  • Brand champion networks

  • Infusing the brand into hiring and training

  • Infusing the brand into performance and compensation


Lightbulb Online Brand & Business Management (OBM) is a team of creative, entrepreneurial, effective implementers who FREE YOU, the business owner, from the operations and marketing management of your business that are weighing you down so YOU CAN FOCUS your time, energy and talents on what only YOU can provide to your business.

Web Design

We’re a web design company with deep roots in storytelling. Our award-winning web design team creates custom designs that are human-centered and conversion focused.



Our branding team creates powerful and holistic brand strategies that set the stage for your marketing initiatives for today and tomorrow.


Digital Marketing

We create and execute omnichannel digital marketing strategies. From SEO and content to paid search and social, we work with you to capture and convert your target audience.



Armed with the latest technology, our front and back-end development teams bring your designs to life. We develop for the now and build for the future.


Support + Hosting

Your digital experience should be: fast, functional and always on. We monitor performance around the clock ensuring full-time uptime and scalability.

Rave Reviews

Curious how working as a strategic partner with Lightbulb OBM will impact your business? Read on to learn how past and current clients feel about working with us!

I am so excited! I have longed to create coloring pages and a series of children's books for years now. So with the help of my Business MGR, Myleen Obando, we started the pages!

Myleen programmed the entire back end [of the Emerge Retreat 2015 - Freedom 2.0] and made this magical dream of mine come alive. I could not be more excited about this retreat!

We now exist on several social media mediums, and a website. We have created printed collateral for expos, an online store, member database system and a newsletter all thanks to the marketing genius, Myleen Obando. She has been instrumental in the development and execution of the Supermoms of Broward brand. We have grown to almost 3000 members in less than 2 years and have been able to achieve a clear and consistent message with her insight and expertise.

Barb Lentz
Art-Sea Living
Kellie Kuecha
Emerge Retreat 2015
Nalene Baker
Supermoms of Broward


Our clients  get to spend their time –

focusing on what they love most, sharing their message like only they can,

and being the visionary leader they were born to be

by concentrating on the big picture and connecting with their audience.


Our Skills

Lightbulb Online Brand & Business Management has the skills to transform your ideas into a profitable reality.


We build a rock solid foundation for you and your business to move forward, streamline your systems and position the back-end so you can pull yourself out of the day-to-day  hysteria and get back to what it is that you do best!

Product Development

  • Strategy and Implementation

  • Market Research & Analysis

  • Launch Management


  • Convert Vision to Plan and Actionable Implementation

  • Execute Business Plan and provide Profit & Loss Results

  • Analyze and Optimize Current Business Operations to Maximum Profitability


  • Marketing Funnel Strategy, Creation, and Management

  • Visual Branding Kit: Visual Branding Creation & Management

    • Primary Logo

    • Color Palette

    • Alternative Logo

    • Submarks

    • Icons (if applicable)

    • Fonts

    • Design Elements

    • Tagline

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